Winpesa

Objective:

Sustain daily visibility and build credibility among punter communities.

Strategy:

Created brand Identity for Winpesa through influencers waves, campus tour, community events and bus branding

Execution:

  • 3-Months Always-On Influencer Campaign across  Twitter, and Telegram.
  • Campus Activation – Campus event at the university of ibadan
  • Bus Branding – Branded over 50 buses in Ibadan and Lagos states

Results

  • 800k+ Monthly Deposits via Influencer Content
  • 8-12% Avg. Brand Visibility
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